Recomendo a leitura completa do artigo no New York Times, mas aqui ficam alguns excertos:
The White House’s goal is to persuade Congress to authorize a limited military strike against Syria to punish it for a deadly chemical weapons attack. But after a frenetic week of wall-to-wall intelligence briefings, dozens of phone calls and hours of hearings with senior members of Mr. Obama’s war council, more and more lawmakers, Republican and Democrat, are lining up to vote against the president. (…)
To improve its odds, the White House is enlisting virtually every senior official from the president on down. In addition to members of Congress, it is reaching out to Jewish groups, Arab-Americans, left-leaning think tanks and even officials from the George W. Bush administration, some of whom are acting as surrogates. (…)
The next phase of the campaign will be more individualized, and more from Mr. Obama himself. Democrats who are balking are being asked at least to vote against Republican procedural moves meant to delay or derail an up-or-down vote. After all the arguments are exhausted, aides said, it will come down to a personal pitch: the president needs you to save him from a debilitating public defeat. (…)
The White House is also putting officials, including the president, before audiences and television cameras. Mr. Obama will tape interviews on Monday with ABC, CBS, NBC, Fox, PBS and CNN. Mr. McDonough will appear on all five Sunday news programs, and on Monday the national security adviser, Susan E. Rice, will address the New America Foundation, a nonpartisan public policy institute.
The last time the White House lobbied this intensively on a single issue was the 2009 health care law.