CNN the TV Channel Is No Match for CNN the Website
Fox News built its audience by realizing it didn’t need to rely solely on news, larding its shows with plenty of opinion and hiring hosts unshy about expressing their views, making for a more entertaining experience. In the new news landscape, an influential blogger’s opinion can carry as much weight as a New York Times editorial, and Fox News has become adept at adopting a strong point of view, much like talk radio has done for years.
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Brad Adgate, senior VP-director of research at Horizon Media, said CNN’s ratings decline is “not entirely due to Fox News, just the ubiquity of news to consumers now on a variety of different platforms.”
And where the viewers go, so do the ad dollars. Since 2003, CNN’s cable revenue has dropped 11%, from $424.2 million to $378.5 million in 2006, while digital revenue has nearly doubled, from $34.8 million to $71.4 million, according to TNS Media Intelligence.
Mr. Walton wants to make sure that if the audience is tuning out on cable, it’s tuning in to CNN somewhere else. “What we want to do is be able to serve our news anywhere in the world at any time on any platform,” he said.
Pedro Sette-Câmara
André Azevedo Alves
Carlos Guimarães Pinto
Helder Ferreira
Bruno Garschagen
João Luís Pinto
LA
Bruno Alves
Miguel Botelho Moniz
ruicarmo
Miguel Noronha
Elizabete Dias
António Costa Amaral (AA)
LT
Rui Oliveira
BZ
dos ∫antos
André Abrantes Amaral
planca12
rui a.
Rodrigo Adão da Fonseca
Adolfo Mesquita Nunes
Michael Seufert
Luciano
Carlos M. Fernandes
Maria João Marques
jtcb
Nuno Branco
elisabetejoaquim
filipeabrantes
Tomás Belchior
Bruno Gonçalves
Ricardo G. Francisco
Tiago Loureiro
Ricardo Campelo de Magalhães
Filipe Faria
Ricardo Arroja
CNN sucks! Realmente a forma de digerir noticias esta mudando. Eu prefiro muito mais um O’Reilly Factor, bem critico e bem acido, do que aquela baboseira infinita que a CNN coloca diariamente na tv…
Comentário por Patricia M. — Junho 13, 2007 @ 18:05